A complete ad + email + VSL system built specifically for YesMasters. 3 bottleneck gaps identified. 4 ad scripts. 1 VSL outline. 8 nurture emails. All done for you.
Kevin, you have 217,000 YouTube subscribers, 48,000+ book buyers, 300 podcast episodes, and a coaching program that changes agents' careers. Your reputation in real estate coaching is earned, not manufactured.
But when we audited your digital infrastructure, we found three specific places where your system is leaking revenue. Your ad pixel is only tracking one funnel out of seven. Your coaching page — your highest-margin product — has no video, no testimonials, and no pricing. And your 48,000 book buyers are not being nurtured into coaching.
We did not want to just tell you about the problems. We built the solutions.
15 minutes. We will show you exactly how each piece plugs into your existing YesMasters funnels.
Reply to Get StartedKevin, you have a Facebook Pixel (487901751627882) firing on your Book of YES funnel. PageView and ViewContent events are tracked. GTM container deployed. Hotjar running session recordings. That funnel is dialed in.
But here is the problem.
Your GoHighLevel pages — the coaching page, the webinar registration, the Breakthrough Experience application, the new book funnel at moreyesbook.com, the course page at yesmasterssecrets.com — none of them have a Facebook Pixel installed.
That means every person who visits your coaching page, watches your free training registration page, or checks out the Breakthrough Experience application is invisible to your ad account. You cannot retarget them. You cannot build lookalike audiences from them. You cannot measure which ads drive coaching signups vs. book orders.
You are running ads to one funnel and flying blind on everything else.
What this costs you:
Right now your ad account only knows about book buyers. It does not know about the person who spent 4 minutes on your coaching page and left. It does not know about the webinar registrant who watched 80% of your Listing Domination Blueprint and never signed up. It does not know about the agent who clicked "Apply Now" for the Breakthrough Experience and abandoned the form.
Those are your warmest leads. And your ads cannot find them.
Every month this stays broken, you are paying full price to acquire cold traffic while your warmest prospects scroll past you because your retargeting cannot see them.
The fix:
Deploy your existing Facebook Pixel (487901751627882) across every GoHighLevel property. Set up these events:
Then build these custom audiences in your ad account:
And build lookalikes from each audience. Your book buyer lookalike is already working. Imagine what a coaching-page-visitor lookalike does for your cost per coaching enrollment.
Your coaching page at yesmasters.com/coaching/ shows three tiers: Master Path Launch, $500K Coaching, and Round Table of Thrones.
Each tier has a headline, a short paragraph, and a "Click to learn more" button.
No video. No testimonials. No pricing. No guarantee. No risk reversal. No social proof. No urgency.
This is the page that sells your highest-margin, highest-LTV product. And it reads like a directory listing.
Compare this to what a cold prospect sees: three boxes with coaching tier names they have never heard of, no context for what they get, no proof that it works, and no reason to click today instead of never.
What this costs you:
Every ad dollar, every webinar attendee, every book buyer who eventually lands on this page hits a wall. They came in warm. Your content sold them on your expertise. And then they land on a page that gives them nothing to work with.
The agents who would sign up for $297/month coaching — the ones who just need to see one person like them who got results — they bounce. Not because your coaching is weak. Because the page does not sell it.
Your coaching is the most profitable thing you sell. A 20% improvement in this page's conversion rate could be worth six figures annually in recurring revenue.
The fix:
A full VSL-driven coaching sales page. We wrote the complete outline — see the VSL deliverable below.
Your Book of YES funnel captures name, email, phone, and full mailing address. The upsell to Audio + Scripts 3.0 fires immediately at $19.97.
After that? Nothing visible.
No 5-email welcome sequence introducing your coaching. No case study drip showing how agents used the scripts to close listings. No segmentation based on which scripts they used. No re-engagement campaign for the thousands of book buyers who never took the next step.
Your webinar funnel is the same story. Someone registers for the Listing Domination Blueprint, attends (or does not attend), and then silence. No replay sequence. No "you missed it" follow-up. No coaching pitch for the ones who stayed until the end.
What this costs you:
You have 48,000+ people who raised their hand and said "I want to get better at real estate sales." They gave you their contact information. They paid shipping on a book. They are pre-qualified.
And most of them never hear from you again after the initial transaction.
Meanwhile, Tom Ferry's team is emailing their list 3-5 times per week. Brian Buffini's system sends automated follow-up for months. Your competitors are nurturing the exact same type of agent you already own the attention of.
Every week without a nurture system, a percentage of those 48,000 book buyers sign up with someone else. Not because that person is better. Because that person stayed in their inbox.
The fix:
Two fully written email sequences. See the Email Nurture deliverables below.
Format: Talking head, 60-90 seconds • Target: Real estate agents 1-5 years in, struggling with prospecting conversations
"I have sold real estate since 1998. And the number one reason agents fail has nothing to do with leads."
"It is the conversation. You get the lead. You pick up the phone. And you freeze. You do not know what to say when they hit you with 'I am just looking' or 'We are not ready yet' or 'We already have an agent.'
So you fumble it. You say something generic. And you never hear from them again.
I wrote 27 scripts for every situation you will face. Expired listings. FSBOs. Open houses. Buyer objections. Listing presentations. Every word is written out. You read it. You practice it. You use it on your next call.
48,000 agents already have this book. Some of them used one script and closed a listing that week."
"The book is free. You just cover shipping. Click below and I will send it to your door."
Landing page: yesmasters.clickfunnels.com/gonow
Format: Talking head with b-roll cuts, 45-60 seconds • Target: Agents who know they lose deals in conversation but have not found a solution
"You lost your last listing because of one sentence you did not know how to say."
"The seller said 'We want to interview a few agents first.' And you said 'Sure, no problem.' You smiled. You left. And someone else got the listing.
That is not a lead problem. That is not a marketing problem. That is a words problem. You did not have the right words at the right time.
There are 27 conversations that decide whether you close or you do not. I wrote the scripts for all 27. Word for word. So you never sit in your car after a listing appointment wondering what you should have said."
"Free book. You cover shipping. Link is below."
Landing page: yesmasters.clickfunnels.com/gonow
Format: Talking head, 30-45 seconds • Target: Book buyers + site visitors who have not registered for the webinar
"You read the scripts. Now let me show you the system behind them."
"The Book of YES gives you the words. But words without a system are just lines you memorize and forget.
On March 18th I am doing a free training called the Listing Domination Blueprint. I am going to show you exactly how top agents use these scripts inside a daily prospecting system that fills their pipeline every single week.
This is not theory. This is the same system my coaching clients use to double their GCI."
"It is free. One hour. Register below and I will send you the details."
Landing page: yesmasters.com/livetraining
Format: Talking head, direct to camera, 45-60 seconds • Target: Webinar attendees + book buyers who visited coaching page but did not convert
"Here is what $297 a month actually gets you."
"Every week you get on a live call with me. Not a recording. Not a course you watch alone. A live call where you bring your deals, your objections, your pipeline — and we work through them together.
You get scripts for every situation. Updated ones. Not the same 27 from the book. The advanced versions my top agents use on $2M+ listings.
You get a private community of agents who are actually closing. Not posting motivational quotes. Closing.
And you get direct access to me and my coaching team. When you lose a deal on Tuesday, you do not wait until next month's webinar to figure out what happened. You ask us that day."
"If you are serious about selling real estate and not just talking about it, click below."
Landing page: yesmasters.com/coaching/
Goal: Convert warm traffic (book buyers, webinar attendees, ad retargets) into $297/month coaching members
"If you are watching this, you already know the scripts work. You have the Book of YES. Maybe you came to a free training. Maybe you have been following me on YouTube for years.
And you are still not where you want to be.
Not because the scripts do not work. They do. 48,000 agents have them. But scripts without coaching is like having a playbook and no coach. You know the plays. But nobody is watching your film. Nobody is fixing your mistakes in real time. Nobody is holding you to the standard you set for yourself in January and forgot about by March."
"Here is what I see happen to agents who try to do this alone.
They read the scripts. They practice a few times. They use them on a call or two. It feels awkward. They go back to whatever they were saying before. And nothing changes.
Or they watch my YouTube videos. They take notes. They feel motivated for 48 hours. Then Monday hits. The market is slow. A listing falls through. And all that motivation disappears because there is nobody in their corner saying 'Here is exactly what to do next.'
The agents who fail in this business are not lazy. Most of them work harder than the ones who succeed. They fail because they are working alone. No feedback loop. No accountability. No one who has seen 10,000 deals telling them 'That is the wrong move. Do this instead.'
I have been in real estate since 1998. I was an agent. I was a broker. I ran a Keller Williams market center. I have seen every version of this story. And it always ends the same way when the agent tries to figure it out by themselves."
"YesMasters Coaching exists because I got tired of watching good agents quit.
This is not a course. You do not log in, watch videos, and hope something sticks. This is weekly live coaching where I work with you directly on your business.
You bring your deals. Your objections. Your pipeline. Your problems. And we solve them together in real time. Every single week."
"Here is exactly what coaching includes.
Weekly live coaching calls. Every week you get on a call with me and my coaching team. You bring what is happening in your business right now. We give you the play. Not generic advice. The specific play for your specific situation. These are not webinars. These are working sessions.
The full scripts library. Not just the 27 from the book. The advanced scripts. The ones my top agents use on luxury listings, investor deals, and commercial referrals. Updated regularly as the market shifts. When interest rates change, your scripts change. When buyer behavior shifts, your scripts shift. You always have the current version.
Private coaching community. A group of agents who are actually producing. Not posting sunrise photos with captions about hustle. Agents who closed last week and are working on closing next week. The conversations in this group are worth the membership alone because you are surrounded by people who are where you want to be.
Direct access to the coaching team. You do not wait for the next call. You have a question on Tuesday afternoon about a listing appointment on Wednesday morning, you ask us. We answer. That speed is the difference between losing the deal and knowing exactly what to say when you walk in.
Accountability and tracking. We track your numbers. Your calls. Your appointments. Your closings. Not to micromanage you. To show you where you are leaving money on the table. Most agents do not know their own conversion rates. We make sure you do."
"I want to tell you about three agents.
The first one came to me doing 8 transactions a year. Good agent. Hard worker. Just did not have a system. Within 6 months of coaching, she was at 18 transactions. Same market. Same lead sources. Different conversations.
The second was a team leader who could not get his agents to prospect. He was doing all the production himself. We rebuilt his training system around the scripts and the daily accountability model. His team went from 4 closings a month to 11 within one quarter.
The third was a brand new agent. Six months in. Zero closings. Thinking about quitting. She joined coaching, committed to the daily prospecting system, and closed her first deal in week 3. She did 14 transactions her first full year.
These are not outliers. This is what happens when you have the right words AND someone in your corner making sure you use them."
"Here is what you are getting:
The investment is $297 per month.
There is no contract. No 12-month commitment. You stay because it is working. If it stops working, you cancel. I do not want members who feel trapped. I want members who are getting results.
To put that in perspective: one additional closing per year more than pays for a full year of coaching. Most agents add 5-10+ closings in their first year. The math is not close."
"If you join and within the first 30 days you do not feel like this is worth every penny, email support@yesmasters.com and we will refund you. No questions. No hoops. No 'cancellation department' that tries to talk you out of it.
I have been doing this for over a decade. The people who show up and do the work get results. I am not worried about refunds."
"Here is what happens next.
Click the button below. You will see the coaching options. Pick the tier that fits where you are right now. Master Path Launch if you are building your foundation. $500K Coaching if you are ready to scale. Round Table of Thrones if you want direct mentor access at the highest level.
Your first live call is this week. Not next month. This week.
You have the scripts. You have the knowledge. Now get the coaching that turns knowledge into closings.
Click below and I will see you on the call."
Trigger: Book of YES purchase completed • Goal: Move book buyers into $297/month coaching • Timing: Day 3, 5, 8, 12, 16
Subject: the one script agents mess up the most
Your book is on its way. While you wait, let me save you some time.
Page 47. The expired listing script.
Most agents read it, practice it once, and think they have it down. Then they call an expired listing and get hit with "We already relisted with someone else" and freeze.
The script handles that. But you have to practice the branch, not just the trunk. The trunk is the main script. The branches are the responses when they push back.
Practice the branches. Out loud. In your car. Before your first call. That is the difference between the agent who books the appointment and the agent who says "Okay, good luck" and hangs up.
When you are ready for the advanced version of that script — the one my coaching clients use on $1M+ expired listings — that is inside coaching.
Kevin Ward
YesMasters
Subject: you are probably doing this right now
Every week on our coaching calls I hear the same thing.
"Kevin, I know the scripts. I just do not use them consistently."
That is not a knowledge problem. That is an environment problem. You know what to do. But nobody around you is doing it. So you default to what is comfortable.
The agents in my coaching group prospect every morning. Not because they are more disciplined than you. Because they check in with a group of people who are also prospecting every morning.
Consistency is not a character trait. It is a system. And that system is coaching.
If you want to see what it looks like: yesmasters.com/coaching
Kevin Ward
YesMasters
Subject: 48,000 agents have your book
48,000 agents have the Book of YES. Let me tell you what separates the ones who 2x their GCI from the ones who put it on a shelf.
The ones who win do three things:
Number 1 and 2 you can do alone. Number 3 you cannot.
That is what coaching is for.
Kevin Ward
YesMasters
Subject: $297
One extra closing per year.
That is all it takes for coaching to pay for itself 10x over.
The average commission on a single transaction in the US is roughly $8,000-$12,000. YesMasters coaching is $297 per month. $3,564 per year.
My coaching members do not add one extra closing. They add 5. 10. 20. Because they are not guessing anymore.
If one closing covers the full year and you are adding several, the return is not close.
yesmasters.com/coaching
Kevin Ward
YesMasters
Subject: this week's call
I am hosting a live coaching call this week. If you want to see exactly what happens inside YesMasters coaching before you commit, this is your chance.
No pitch. No pressure. Just watch how we work through real deals, real objections, and real pipeline problems with real agents.
If it is useful, join. If it is not, you still have the book and the free trainings.
Register here: yesmasters.com/livetraining
Kevin Ward
YesMasters
Trigger: Attended/registered for Listing Domination Blueprint webinar • Goal: Convert webinar attendees into coaching • Timing: 2 hours post-webinar, Day 2, Day 4
Subject: the part most people missed today
You showed up for the Listing Domination Blueprint. That already puts you ahead of 90% of agents who "meant to watch it later" and never did.
Here is what I did not have time to cover in the training.
The system I showed you works. But it works best when someone is watching your numbers and adjusting in real time. The agents who get the biggest results from this blueprint are not the ones who implement it alone. They are the ones who bring it into coaching and let us optimize it week by week.
That is what the weekly calls are for. You bring the blueprint. You bring your numbers. We tell you what to adjust.
yesmasters.com/coaching
Kevin Ward
YesMasters
Subject: what happens in the next 66 days
Research says it takes 66 days to form a new habit.
You just learned a listing domination system. The question is whether you will still be using it 66 days from now.
If you do this alone, the odds are low. Not because you are not capable. Because life gets in the way and there is nobody keeping you on track.
Inside coaching, you have weekly calls, a community of agents running the same plays, and a team that notices when you stop showing up.
66 days from now you are either doing 2x the listings or you are back to where you started. Coaching is the difference.
yesmasters.com/coaching
Kevin Ward
YesMasters
Subject: honest question
You watched the training. You saw the system.
Are you going to implement it?
Not "think about it." Not "save it for later." Actually do it. This week. Tomorrow morning.
If the answer is yes and you want help, coaching is open. $297/month. Cancel anytime. First call is this week.
If the answer is no, that is okay too. But do not lie to yourself about it.
yesmasters.com/coaching
Kevin Ward
YesMasters
Everything above is yours. If you want us to build and run the whole system — ads, emails, funnels — let's talk.
Reply to Get Started